Comparison
Upstream vs. TrueProfit
TrueProfit is the highest-reviewed app in this category and a real real-time profit dashboard: COGS, shipping, transaction fees, and ad spend rolled into one P&L, with LTV tracking and marketing attribution across Meta, Google, TikTok, and Amazon. It's a gross-margin and attributed-LTV tool, not a contribution-margin one, and a 2026 migration removed the ability to see historical COGS at all.
TrueProfit: 5.0★ · 893 reviews · Shopify App Store, verified September 2026
Feature comparison
A row only shows "Yes" for TrueProfit when it's independently verifiable from their own docs or marketing. Everything we couldn't confirm one way or the other is marked "Not publicly documented" rather than guessed.
| Feature | Upstream | TrueProfit |
|---|---|---|
| Live Profit Tracker (true net profit per order)Real-time profit dashboard is TrueProfit's core product. | Yes | Yes |
| Data Story Feed (plain-English margin-leak alerts) | Yes | unconfirmed |
| Action Queue (one-click fixes, real Shopify price writes you confirm) | Yes | unconfirmed |
| Gateway SKU Bridge (which first product brings buyers back) | Yes | unconfirmed |
| Cohort / LTGP:CAC engine, contribution-margin aware | Yes | Partial: LTV/segment tracking exists, contribution- vs. gross-margin basis not documented |
| Geo Holdout (causal incrementality testing, not just attribution) | Yes | unconfirmed |
Where TrueProfit merchants are running into trouble
Historical COGS was removed entirely in a 2026 migration
highTrueProfit's own migration notice states merchants "can no longer set historical cost rules in COGS settings," and reports now use only "your current COGS setup." After the migration, editing a cost and clicking Save auto-recalculates and "can affect past orders," so a store's past profit history changes retroactively whenever current cost changes, rather than reflecting what costs actually were at the time of each order.
Source: TrueProfit Help Desk: COGS Page Upgrade Migration NoticeCSV import/export was removed in the same migration
mediumThe same notice states TrueProfit is "removing these tools to keep the page clean and easier to use," citing low usage, and that they'd consider restoring it "if user demand is demonstrated." Merchants who relied on a CSV round trip to manage cost data in bulk lost that workflow.
Source: TrueProfit Help Desk: COGS Page Upgrade Migration Notice"doesn't track VAT collection which is useless for EU businesses"
TrueProfit App Store review
Pricing
Upstream
- Free
- $0 / forever
- Starter
- $79 / mo
- Scale
- $199 / mo
- Growth
- $499/mo + usage (capped $2,999/mo total)
TrueProfit
- Basic
- $35 / mo
- Advanced
- $60 / mo
- Ultimate
- $100 / mo
- Enterprise
- $200 / mo
TrueProfit pricing verified September 2026 directly from their Shopify App Store listing. Confirm current pricing here before deciding, since app pricing changes without notice.
Why merchants choose Upstream instead
Upstream computes an effective-dated cost history automatically: a cost change today never silently rewrites what your margin looked like last quarter, which is the exact failure TrueProfit's own migration notice describes. Upstream also splits gross-margin LTGP:CAC from a fuller contribution-margin CM3 (payment fees, shipping, and returns netted in) instead of one blended LTV number, and runs a real geo-holdout test for incremental profit, not just attributed profit.
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