Real profit tracking for returns-heavy apparel & footwear brands

A named SKU warning, not a buried number

When returns push a specific product's true contribution margin negative, the Data Story Feed names that exact SKU with a plain-English explanation, rather than leaving it as one line in a spreadsheet you'd have to build and re-check yourself every week.

A one-click fix once a SKU is confirmed to be losing money

The Action Queue's sku_pause action lets you pull ad spend off a specific losing SKU with one click, a real, already-shipped Shopify write you confirm before anything changes, not a recommendation you'd still have to go execute somewhere else.

The true cost of a return, not just the refund

A returned item costs more than the refund itself: reverse shipping, restock labor, and the days it spends unsellable in transit or inspection all eat into margin. Upstream's free Cost of Returns Calculator below walks through the fuller number, and the connected app applies the same real per-order cost logic automatically.